Project Girl Band brings together four racing drivers, two of them sisters, to compete in the Mini Cooper Trophy Challenge under WERA branding with Team Avago.
Motorsport is still overwhelmingly male. That is exactly why a female-led line-up is so powerful: fresh, ambitious, fashionable and impossible to ignore. It is a story audiences want to follow and brands want to be part of.
Sponsorship is sold in layers across fashion, cosmetics and products for women, so each partner owns a clear place in the story.
4
Female drivers
5
Posts per week, each driver
60
Posts per driver, per race weekend
5
Social accounts, including the team
Meet the Drivers
Four drivers. Four voices.
01
Driver 01 · Sister
Beanie Reece
The fearless action star of the squad, 20 year old Beanie is currently tearing up the track in the Mini Challenge Trophy. Inspired by her father's lifelong passion for racing cars and bikes, she grew up surrounded by motorsport and is now making an exciting transition from two wheels to four in her debut car racing season.
Before moving to cars, she built a formidable motocross background. A former Team Green Kawasaki rider, Beanie claimed the 2021 British Women’s Motocross Championship, competed for Team GB in the 2022 International Ladies Championship and raced the Arenacross Tour. She also races classic cars in the Motor Racing Legends series.
Away from the track, Beanie is studying Business at university with a strong interest in women’s health in sport. Passionate about fashion and lifestyle, she stays highly active with skiing, tennis, water sports and riding motorbikes.
Fast Facts & Socials
The Vibe: The Thrill Seeker
Accolades: 2021 British Women’s Motocross Champion
Hobbies: Skiing, tennis, fashion and advocating for women's health in sport
Instagram & TikTok: @beaniereece_
02
Driver 02 · Sister
Ellie Reece
The creative visionary of the lineup, 25 year old Ellena brings fierce energy to the Mini Challenge. Growing up around classic cars and racing pre war MGs alongside her father, she developed a strong foundation in car control and a deep appreciation for historic motoring. She still actively races a 1936 MG PB called Midge.Her motorsport journey is highly diverse; she was previously a finalist in an all female rally competition before bringing her talents to the close, competitive front wheel drive action of the Mini Challenge. She also continues to race in pre war Sports Car categories.
Away from the track, Ellena works as a freelance graphic designer, photographer and videographer in the motorsport and music industries. An accomplished horse rider and classic car enthusiast, owning a 1980 MG B named Binx, she also founded a car club to empower and encourage more women into the automotive world.
Fast Facts & Socials
The Vibe: The Creative
Hobbies: Horse riding, historic motoring and building female automotive communities
Instagram: @ELLENAREECE.RACING / @ELLENA.REECETikTok: @ELLENAREECE
03
Driver 03
Lexi Powell
The stylish rising star of the collective, Lexie is a dedicated racing driver currently competing in the Mini Challenge Trophy with Wera Alliance Racing Academy and Avago Racing. Having grown up spending weekends at circuits watching her father compete in the British Truck Racing Championship, she developed a deep, lifelong passion for motorsport from an early age.
After a successful 2025 season competing in the Junior Saloon Car Championship, Lexie stepped up to the Mini Challenge grid in car number 333 for 2026. She is highly focused on continuous development, utilising every session to learn with a clear goal of consistently battling inside the top 10 for 2027 and beyond.
Away from the track, Lexie is studying the Motorsport UK enhanced DiSE course at Loughborough College. She loves shopping, makeup, travel and creating engaging social media content that brings her followers along for her race weekends and everyday life.
Fast Facts & Socials
The Vibe: The Glam Girl
Education: Motorsport UK enhanced DiSE course at Loughborough College
Hobbies: Content creation, travel, makeup and spending time with family
04
Driver 04
Liona Theobald
The driven powerhouse of the group, 20 year old Liona is a British racing driver currently taking on the Mini Challenge Trophy. After finding her passion for the sport, she began her racing journey at the age of 15, dedicating herself full time to the industry by age 17 and studying at the prestigious Motorsport UK Academy in Loughborough.
Her career has seen her successfully climb the motorsport ranks, moving from Ginetta Juniors all the way to GT4 endurance racing in the UK. This season, she brings her speed to front wheel drive competition to battle in the highly competitive Mini Challenge.Away from the track, Liona is an active ARDS A Driver Coach across the UK and works globally as a Formula 1 Expert Host.
In her free time, she enjoys golf, aviation, travel, cooking and fitness, constantly challenging herself to master new skills.
Fast Facts & Socials
The Vibe: The Global Pro
Career: ARDS A Driver Coach and global Formula 1 Expert Host
Hobbies: Golf, aviation, fitness and exploring new travel destinations
What Sponsors Get
A steady stream of real content.
We build four new social channels on the drivers' existing followings, plus a fifth team channel, giving your brand a constant presence in front of an engaged audience.
01Four drivers, each posting around five times a week
02Up to 60 posts per driver on every race weekend
03Real stories and behind-the-scenes access, always authentic
04Dedicated collaborations built around the sponsor
05Four driver channels plus a fifth team channel
06Content planned and produced by Superhub
Sponsorship Layers
Choose the layer that fits your brand.
01
Fashion & Clothing
Team wear, paddock style and race-day looks. Your brand worn on track and styled in the content.
02
Cosmetics & Beauty
Pre-race routines, helmet-off glam and getting-ready stories that put products in real hands.
03
Female Products
Wellness, performance and everyday essentials for women, shown in a world that has rarely spoken to them.
04
Lifestyle & Beyond
Travel, tech, food, fitness and more. If your audience is ours, there is a layer for you.
The Content Plan
One sponsor per layer. A season of content built around it.
Every layer is held by a single brand, so no competitor ever shares the story. Below is an example of how each layer could be filled across the four drivers and the team channel. The ideas are illustrative and get shaped with each sponsor.
Fashion & Clothing
1 exclusive sponsor
Paddock style, travel outfits and off-track looks. The drivers wear the brand where fashion and motorsport rarely meet.
Example sponsor types: Streetwear, performance wear, footwear, outerwear, accessories and bags.
Series
Grid Walk Fit
A weekly outfit on the way to the grid, styled by each driver in her own voice.
Capsule
Team collection
A limited drop co-designed with the drivers, launched around a race weekend.
Reel
Suit to street
Race suit off, outfit on: the transformation in one clip.
Shoot
Pit lane editorial
A styled photo shoot in the garage with the cars as backdrop.
Cosmetics & Beauty
1 exclusive sponsor
Pre-race routines and helmet-off glam. Makeup, skincare and hair that survives heat, sweat and a helmet.
Example sponsor types: Makeup, skincare, haircare, fragrance, suncare.
Series
Helmet Hair, Don't Care
Hair and makeup routines built to survive a race, tested for real.
Reel
Get ready with me: race day
A pre-race routine from wake-up to the grid, product by product.
Test
Heat-proof challenge
A product tested through a full race weekend, with before and after.
Carousel
Podium face
The five-minute look for photos and the trophy ceremony.
Feminine Products
1 exclusive sponsor
Period, intimate and everyday care shown honestly, in a sport where nobody talks about it. Talking openly about training and racing through the month is the content.
Example sponsor types: Period care, intimate wellness, sports underwear, supplements.
Series
Racing Through the Month
Drivers share how cycle, sleep and energy affect race weekends, with the sponsor as the quiet constant in the kit bag.
Reel
Race-day kit bag
What every driver carries into a race in a fire-proof suit, and why it matters.
Story
Ask a driver
Weekly Q&A on the things women in sport are never asked.
Team channel
Paddock conversations
Short talks with the team, engineers and fans, breaking taboos in a male-led paddock.
Healthcare & Wellness
1 exclusive sponsor
Performance, recovery and women's health in sport. Drivers carry a physical load few people see, and the audience trusts what they put in their bodies.
Example sponsor types: Health clinics, physio and recovery, nutrition, sleep, fitness and supplement brands.
Series
Built to Race
A training diary from each driver: strength, neck and core work, nutrition and recovery, all with the sponsor's support.
Reel
Heat and heart rate
What a race does to the body, shown with data from the car and the driver.
Carousel
Recovery Sunday
Post-race routines: ice, stretch, sleep and food, step by step.
Live
Ask the expert
A sponsor clinician answers fans' questions live with a driver.
Product Placement
1 exclusive sponsor
Cars, phones and tech woven into the story. The product is in the paddock, the car or the hand, doing its job.
Example sponsor types: Car and motoring brands, phones, headphones, cameras, wearables, travel and accessories.
Series
Phone Home
Every post of the season shot on the sponsor's phone, from garage to grid.
Reel
Road to the circuit
Drivers travel to the track in the sponsor's car, with the full journey filmed.
Integration
On-board
Sponsor tech worn or used in the car and the paddock, revealed through the weekend.
Team channel
Unboxing the garage
New kit arrives and the team reacts honestly.
Jewellery
1 exclusive sponsor
Pieces worn on the grid and the podium. Small details that tell personal stories and stand out in close-up photography.
Example sponsor types: Fine and demi-fine jewellery, watches, personal accessories.
Series
What She Wears
Each driver's signature piece, and the story behind it, before every race.
Capsule
Number 333
A pendant or charm inspired by a driver's race number, designed with her.
Reel
Gloves off
Close-up of the piece as the race gloves come off after the flag.
Shoot
Podium gold
A trophy-moment photo set styled around the sponsor's collection.
The Roadmap
Where we are going.
Year 1
Mini Cooper Trophy Challenge
Launch under WERA branding with Team Avago. Build four driver channels plus the team channel, and start the content engine.
Starting point
Year 2
Step up the grid
Grow the audience, deepen partner collaborations and take on a stronger championship campaign.
Year 3
Touring cars
Move into a higher profile touring car series with bigger crowds, broadcast reach and a larger commercial platform.
Year 4
Breaking the glass ceiling
An established female-led team and brand, inspiring the next generation of women drivers.
Timeline is indicative and will be shaped with our partners.
About Superhub
The agency behind the band.
Superhub is the agency building Project Girl Band. We create and manage the social presence of all four drivers and the team; planning, shooting and publishing the content that tells their story.
For sponsors, that means one partner handling the strategy, the creative and the reporting, so your brand shows up in a natural, on-trend way. Collaborations are built around you, not bolted on.
Views from just 3 posts for BTCC driver Lewis Gilbert
1.5m+
Views on a single post with Nick Hamilton
The market you are joining
A growing female fanbase that buys from the brands it sees, and UK sponsorship over £5 billion a year and growing at double digits.
75%
Of new F1 fans are women, and nearly half of Gen Z fans are female
1 in 3
Fans more likely to buy from a partner brand, rising to 40% among Gen Z
89%
Of motorsport businesses export
£5.2bn
UK sponsorship market in 2025, up 10.5% year on year
Motorsport industry figures: fan statistics from the 2025 Global F1 Fan Survey, as reported by Black Book Motorsport and the Formula1.com survey announcement (2025). Export figure: MIA and Grant Thornton, 2024 Review of UK Motorsport Valley (June 2025). Sponsorship market: ESA Sponsorship Market Overview 2026 by Nielsen Sports (2026), all sectors, converted from EUR 6.15 billion. Social reach figures are drawn from Superhub campaigns and publicly available TOCA/ITV numbers.
Gallery
The world your brand steps into.
Contact
Let's build something together.
Tell us about your brand and we will send the full sponsorship pack.
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